The Full Day

How the day
runs.

Four modules, built in order, moving from a clear plan through to a visual identity, a marketing plan, and a way to grow your audience.

  1. Arrival

    Welcome coffee, settle in, meet the room.

  2. Module 1 — Get Focused

    Where your brand stands today, your SWOT, your vision and mission, and who your business is actually for.

  3. Module 2 — Branding

    Brand personality, values, tone of voice, and a working direction for your logo, colour and typography.

  4. Lunch

    A proper break, on site at Blos Café.

  5. Module 3 — Digital Marketing

    Content pillars, blogging, email, social platforms, and the SEO basics that matter for a small business.

  6. Tea Break

    Afternoon tea and a snack.

  7. Module 4 — Building Community

    Growing a tribe rather than a following, choosing the right collaborators, and the handful of metrics worth tracking.

  8. Workshop Ends

    You leave with a completed workbook and a clear next step.

  9. One On One Sessions

    Optional. Four one hour slots with Johan, for anyone who has added this on at checkout.

What each module
actually covers

01

Get Focused

  • An honest read on where your brand stands right now
  • A SWOT analysis, and a vision and mission statement worth keeping
  • A proper market analysis, including who is actually taking your clients
  • Defining your target audience and building a real buyer persona
  • Setting goals, objectives, strategies and tactics that connect back to your vision
02

Branding

  • Uncovering your brand personality and the values you actually stand for
  • Finding a tone and voice that sounds like you, not a template
  • Building a vision board that gives your visuals a shared reference point
  • A working framework for your logo, colour palette and typography
  • Mapping the full brand experience, from first contact to after sales
03

Digital Marketing

  • Finding your content pillars, so you are never starting from a blank page
  • A blogging approach you can actually keep up
  • Building an email list and a welcome sequence worth opening
  • Choosing the right social platforms and a realistic posting plan
  • The SEO basics that matter most for a small business
04

Building Community

  • Growing a tribe that markets for you, not just a customer list
  • Finding collaborators who make your brand stronger, not just louder
  • Practical time saving systems for running a business on your own
  • The handful of metrics that actually tell you if it is working
Optional Add On

Want one on one time with Johan?

A private, one hour session to work through your own brand specifically, added at checkout for R1 650pp. Only four slots are available, scheduled for the next available weekday after the workshop.

See Booking Details

Ready For
The Full Day?

Only 30 seats, and we're keeping the room closer to 20.

Book Your Seat