20 February 2027, Blos Café, Pretoria

Build a brand
people actually remember.

A one day masterclass for entrepreneurs and business owners, taking your brand from a loose idea to a clear, working identity.

Book Your Seat, from R4 120 See the Programme
FOCUS .
Date20 Feb 2027
VenueBlos Café, Pretoria
Seats30 max
FacilitatorJohan Wentzel
FromR4 120pp

Clarity

On who you are, who you're for, and what you actually stand for.

Direction

A brand personality, voice and visual identity to build from.

A Real Plan

Marketing sized for a business your size, not an agency's.

Momentum

A first move for building a community, not just a mailing list.

See It For Yourself
Inside the Still room at Blos Café, where The Identity Lab runs The room, on the day
The Programme

Four modules.
One working day.

Each one builds on the last, so you leave with decisions made, not just notes taken.

01

Get Focused

  • Where your brand stands today
  • Your target audience and ideal client
  • Goals that connect to your vision
02

Branding

  • Personality, values and tone of voice
  • A working visual direction
  • The full brand experience, not just the logo
03

Digital Marketing

  • Content, blogging and email
  • Choosing the right social platforms
  • SEO basics that matter for a small business
04

Building Community

  • Growing a tribe, not just a following
  • Finding the right collaborators
  • The few metrics worth tracking

See the full day, hour by hour

Johan Wentzel, facilitator of The Identity Lab
Your Facilitator

Run by someone who does this for a living.

Johan Wentzel is a South African Creative Director and Brand Designer who has spent his career taking businesses from a loose idea to a brand people recognise, trust and return to.

Read Johan's Full Background

Reserve
your seat

Only 30 seats. We're keeping the room closer to 20.

Early Bird
R4 120
Available until 16 December 2026
  • Full day workshop and workbook
  • Welcome snacks, coffee, lunch, afternoon tea
  • Goody bag
Book at the Early Bird Rate
Standard
R4 650
From 17 December 2026
  • Full day workshop and workbook
  • Welcome snacks, coffee, lunch, afternoon tea
  • Goody bag
See Pricing Details

30 Seats.
One Day.
No Fluff.

Bring your business. Leave with a brand you can actually run with.

Book Your Seat